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Full Version: ZILLA - Mobile ICO Platform
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Abstract 

  The ZILLA founders share the common vision to create an ICO purchasing platform. ZILLA will act as a gateway for Crypto enthusiasts to easily and safely participate in various vetted ICOs, while also allowing companies to do an ICO more effectively. ICO crowdsales are becoming more commonplace. With more than 1500 ongoing ICOs and counting, it is becoming overwhelming for buyers to keep track, compare, and verify various ICOs. Moreover, the ever growing complexity of the ICO environment for new, would-be crypto enthusiasts is both astounding and paralyzing. No simple consumerfriendly and intuitive platform exists that enables participants to conveniently grasp and compare competing ICOs. 

  In addition, there is no central authority or institution (by design) that is a reference point for new crypto enthusiasts. The discovery of new ICOs remains a challenge. Before the decision is made to participate in an ICO, potential participants must painstakingly learn about how proposed projects will work, investigate the backgrounds and qualifications of the team behind the projects, and understand exactly what they are purchasing. The risk of scams and fake crowdsales undermine the credibility of the sector, and the process of completing KYC requirements for multiple projects is time-consuming. These issues reduce the amount of attention each ICO gets, and as the number of ICOs increases, maximizing exposure for quality ICOs becomes more important. 

  ZILLA makes this entire process simpler, by providing a unified marketplace for ICO crowdsales. In the same way platforms like Etrade and Ant Financial made the stock market more accessible to the general public, or Alibaba and Amazon make it easy to buy products online, ZILLA brings ICO token crowdsales to regular users in the form of one simple app. Users are presented with a comprehensive list of properly-vetted ICO projects, together with all the information needed to make an informed decision about which projects to participate in. Once a decision has been made, users can participate in their chosen project with a single click. 

  ZILLA will also be the first multi-lingual app ICO platform that will allow individuals from Japan, Korea, China, as well as English-speaking countries to participate and view ICO information in their own language. We identified those markets to be the hotbeds of the crypto market, and no single ICO platform to-date is inclusive of all these markets.